NEWS & EVENTS
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I hope you and your family enjoyed a great holiday weekend! My "break" was cut a bit short, as I had to be up at 5:30am yesterday morning to catch a plane to Minneapolis to help out with the US Women's National Hockey Team Winter Camp for the week. I was hoping they'd host the camp in Miami, but what can you do! Looking Forward to 2012 2012 is going to be a huge transition year for Endeavor, which means a lot of new exciting things that will help benefit you. Here's an inside look at what's coming in the new year. Endeavor Sports Performance 1) New Services Starting in January, we'll be offering new services to help more athletes achieve their goals. This includes Personal Training, Semi-Private Training, and Athletic Development Training, each of which has unique characteristics to help support the varying needs of our members, but ALL of which come with our same results guarantee! You can read more about these programs here:
2) Advanced Assessments for Injury-Riddled Athletes
Over the last several months, I've been working with a Division I lacrosse player that had undergone 5 hip and lower abdominal surgeries over the last few years. Very much due to his unwavering determination, I'm proud to say that he is once again "game-ready" and will be returning to the field in the next couple of weeks. As a result of "word getting out" about this player's success, I've had several people from along the east coast reach out to express an interest in driving or flying down to Endeavor in order to be assessed. Knowing the true cause of your limitations, which may or may not cause pain, is essential to restoring optimal performance. Many of these injury-riddled athletes have gross restrictions in their hip and upper body mobility that can be significantly reduced within a few minutes using specific exercises and breathing techniques. We look forward to being able to provide some relief for the athletes and post-surgery cases that haven't been able to find answers elsewhere. 3) Our New Location! Early in 2012, Endeavor will be moving to our new location within Total Turf in Pitman, NJ. Total Turf is going to be a HUGE indoor turf sports complex, and the homebase for many of the areas youth athletic programs. We're extremely excited about the opportunity to work with all of the athletes at Total Turf and are proud to be associated with the outstanding youth sport programs they will have there. If you're interested, check out their site for more information: Total Turf Experience Endeavor Performance Online Over the last year, we've been working to put together an online resource that would allow people to reap the benefits of our professionally designed training programs from remote locations. Our new website will an incredible resource for prep schools across the country that have built really nice training facilities, but don't have a full-time strength and conditioning coach to train the kids. The site allows athletes from different teams to log-in to a personal calendar, which has workouts on specific days. Each exercise within the workout has an HD video of the exercise being performed correctly with a few coaching cues to ensure the athletes do everything with perfect technique. The site then allows the athlete to log his/her weights so that our staff and their coaches can track their adherence and progress! We're in the final stages of beta-testing the site now, and are excited to launch it on a wider scale in the upcoming months! You can get a sneak preview here: Endeavor Performance Training Endeavor Performance Gear You may remember that several months ago I mentioned we were in the process of developing a TRULY revolutionary sports apparal brand. I emphasize truly because much of what is marketed as "high performance apparel" is really relatively basic fabrics that are chemically treated to have some short-term performance benefits that generally wash out over time. In contrast, our apparel uses 100% GREEN technology that:
These are all incredible fabric qualities that will have a huge benefit for all athletes. After several months of refining the fit of the shirts to get it just right, we have our first shipment of men's and women's high performance t-shirts in the production lines now. Read more about our Endeavor Performance Gear here: Endeavor Performance Gear
That's a wrap for today. As you can see, there's a lot to be excited about in 2012. We are constantly working hard to improve the level of service we can provide you, and look forward to helping you achieve your goals in the new year! To your success,
Kevin Neeld, MS, CSCS, USAW
P.S. If you want to pick up some UCAN, you can save 10% by purchasing through this site that we set up for our Endeavor clients: Generation UCAN
P.S.2. Please forward this to your friends, family, and teammates that you think will benefit from the information. If they're interested, they can sign up for our weekly newsletter here: Endeavor Sports Performance Newsletter
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I hope your week is off to a great start. I just returned from a 4-day continuing education course from the Postural Restoration Institute called Advanced Integration. As the only athletic development specialist in a room of 55 physical therapists and athletic trainers, it was a great learning experience to pick up more assessment and corrective strategies to help athletes prevent injuries before they occur. Train with Endeavor for $89 One of the things I’ve been slow to learn over the last few years is that the majority of people looking for training information don’t know the difference between good and bad. In other words, they haven’t yet been educated on what a comprehensive training program involves AND why it’s absolutely essential that they take that approach. If you’ve been reading these newsletters for the last few years, you’re likely ahead of the curve in this regard. Ultimately, a lack of understanding is what leads motivated, well-intentioned athletes to train using JUST a “speed and agility”, “vertical jump” or “ACL injury prevention” program. The thought process is understandable; “I want to improve my speed and agility, so I will follow a speed and agility program. “ Or “I want to prevent ACL injuries, so I’ll follow an ACL injury prevention program.” The message I’ve been trying to spread is that a QUALITY program will be all of those things, and infinitely more. The truth is that these programs MAY lead to short-term improvements in performance, which, in addition to their marketing, is why they sell. From a broader perspective, however, these programs miss the big picture of long-term athletic development. As I’ve mentioned previously (Soft-Tissue Stress Overflow Theory), QUANTITY of movement is often prioritized over QUALITY of movement. With untrained athletes ANY type of training will lead to short-term improvements, but a lack of focus on proper movement patterns and complimentary training qualities will be to the athlete’s detriment. Many fail to make the connection between poor movement patterns and future injury because the consequence is somewhat removed from the cause, both in terms of time and sometimes in terms of injury location. As an example of both, poor strength and dynamic control of the muscles on the outside of your hip can cause the knees to collapse in during all ground-based movements (walking, running, jumping, cutting, etc.). In a short-term sense, this could be the underlying mechanism of an ACL tear or ankle sprain. In a more long-term sense, this could be the underlying mechanism of plantar fasciitis or a hamstring strain. These athletes may run and jump for months; they may even get faster and seemingly more explosive, but they’ve inevitably set themselves up for failure, which is unfortunate. The differences in both short- and long-term outcomes between following a generic “speed and agility program”, and following a quality training program, that starts with a comprehensive health history questionnaire and movement assessment, and progresses with an individualized program and focused coaching, can be incredible. But I don’t want you to take my word for it. For a limited time, Endeavor is offering all new members a 30-day trial for only $89! The trial will include:
Upon the conclusion of the trial, you can continue on with a seasonal training package, or simply go a different direction. No obligations. If you’re like the hundreds of athletes and clients we’ve worked with in the past, once you experience the results you can achieve through a high quality training program for yourself, you’ll never want to leave!
Call our front desk at (856) 269-4148 to get your 30-day trial started today! To your success,
Kevin Neeld, MS, CSCS, USAW
P.S. While the 30-day trial only applies to new members, remember that ALL of you are eligible to save $100 off one of our seasonal training packages if you sign up before December 25th!
P.S.2. Don't forget, if you want to pick up some UCAN, you can save 10% by purchasing through this site that we set up for our Endeavor clients: Generation UCAN P.S.3. Please forward this to your friends, family, and teammates that you think will benefit from the information. If they're interested, they can sign up for our weekly newsletter here: Endeavor Sports Performance Newsletter
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I hope you and your families enjoyed a relaxing Thanksgiving. I know I, and the rest of our staff, enjoyed having a couple days of R&R! Exciting Announcements! I have two exciting announcements that I want to let you know about. Please read all the way through, as I'll be letting you know about a great way for you to save a lot of money on your training programs! Announcement #1: Winter Program Registration is now Open! Starting this Winter, we're going to be making a slight change to the way we structure our training packages so that each program has a start and end date, with each package coinciding with a season. Athletes that are finishing up their sporting season during the beginning of one of our training packages can enter part way through at a pro-rated investment. Information on dates and training times is presented below: Winter Session: January 9th-March 31st Athletic Development Training: 2x/week
Mon/Weds: 4:00 pm Athletic Development Training: 3x/week
Mon/Weds/Fri: 4:15 pm Semi-Private Training: 2x/week
Mon/Weds: 4:30 pm Semi-Private Training: 3x/week
Mon/Weds/Fri: 4:45 pm
If you register before December 25th, you'll receive $100 off your total package price! Hurry, spots are limited in each group and we're expecting to fill up quickly!
Kevin Neeld, MS, CSCS, USAW
P.S.Don't forget, if you want to pick up some UCAN, you can save 10% by purchasing through this site that we set up for our Endeavor clients: Generation UCAN
P.S.2. Please forward this to your friends, family, and teammates that you think will benefit from the information. If they're interested, they can sign up for our weekly newsletter here: Endeavor Sports Performance Newsletter
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I don't recommend a lot of supplements. In fact, I think most of the products widely used by athletes are complete garbage. Most are sold because of hyped up marketing claims that lack ANY research-based evidence. And the proportion of supplements randomly pulled from the shelf that would cause an athlete to fail a drug test is flat-out scary (upwards of 20%). With that said, there are a few supplements that have withstood research scrutiny, and have consistent benefits with essentially no real risk. Last week's post identified the "rockstar" of supplements and discussed a few lesser known benefits that recent research has elucidated. If you missed it, you can check it out at the link below!
>> The Magic Supplement <<
Endeavor Q&A I was recently asked to do a Q&A with a college student as part of an internship requirement. I get asked these questions in one form or another fairly frequently, so I thought it would be instructive to share my responses with you. Enjoy! What is the philosophy at Endeavor? Improve athletic performance and injury resistance by grooving proper foundational movement patterns, and augmenting the athlete's ability to produce, reduce, and control force in velocities and directions commensurate with the demands of their primary sport. Translation: Putting a bigger engine into a car with misaligned tires will help that car get to the wrong place, very quickly. The human body operates within a similar framework. Athletic performance and injury prevention are not mutually exclusive pursuits; in fact, they're the same. Movement QUALITY is the primary training goal. Its achievement inevitably coincides with improvements in more traditional markers of athletic performance (speed, power, strength, conditioning, etc.). Establishing quality movement gives us the green light to agressively improve athletic qualities, with the understanding that quality movement must NEVER be sacrificed in the process. What makes Endeavor stand out and/or superior from the rest of the sports performance places in the area? A comprehensive approach to program design built on the understanding that all aspects of movement and athleticism compliment one another and that the prolonged isolated development of any one quality will inevitably lead to suboptimal athletic performance, and impaired long-term athletic development. Translation: Programs designed to improve ONLY speed and agility, vertical jumping ability, ACL prevention, etc are grossly short-sighted and limited in their ability develop athletes. The success of these programs stems from their ability to deliver a watered down product to a large number of athletes simultaneously (higher revenues per hour) and the overflow of misinformation about what quality training for athletes should consist of. This is not meant to be a pitch for our services at Endeavor. There are dozens of facilities across the country that understand comprehensive athletic development and have designed a hierarchy of training services to accommodate different income levels of the aspiring athletes in their area. I commend all of them, and have referred athletes and interns alike to several of them. Unfortunately, these facilities are still the exception, and the number of "trainers" that are either too ignorant or apathetic to pursue more advanced training information and subsequently create more comprehensive and appropriate athletic development programs still predominate. An in-depth understanding of movement impairments and neuromuscular imbalances that lead to extremely common, yet entirely unnecessary athletic soft-tissue injuries, and the pre-emptive corrective strategies to avoid these problems entirely. Translation: This comes back to the idea of movement QUALITY first. The overwhelming majority of common injuries like ankle sprains and ACL tears could be prevented by helping the athlete develop a "mobility and stability reserve" (sufficient range of motion to avoid end-range in normal athletic movements AND sufficient control to quickly get out of potentially dangerous positions) and teaching the athlete proper movement mechanics. The same philosophies and methods that we use to describe components of our program geared toward improving athletic qualities are also effective in preventing common soft-tissue strains, such as those to the adductor ("groin"), hip flexors, quads, and hamstrings, even in high risk athletic populations. What are some things that helps one succeed in the athletic development business? Passion. Despite the glory typified of training athletes for a living, the reality is that it's an incredibly physically, mentally, and socially taxing occupation. The fitness industry in general kicks out thousands of "haphazard professionals" every year that can't deal with the long hours, necessity for continuing education, and lack of monetary incentive. On a personal note, I regularly spend 10-14 hours per day at Endeavor. Depending on the time of year, 10 of these hours could be running consecutive training sessions. Many of the remaining hours are spent in the pursuit of furthering my education to share better training strategies or coaching cues with our staff and to design more effective programs for our athletes. The professionals that survive and thrive are the ones that truly love every educational endeavor, are excited to get up in the morning to help another person reach their goals, and understand that, very much like the process of athletic development, becoming a top professional in the training industry is a long-term process. I could write a book on the importance and process of networking and marketing to facilitate success in the athletic development industry, but all of these efforts are fruitless if the professional doesn't possess a strong passion! How did you come to this part of your life as a coach? What are your aspirations and goals for the future? My interest in sports training stemmed from an early observation of the profound impact that a mediocre training program had on my personal hockey career. Years later, I graduated from the University of Delaware with a Major in Health Behavior Science and a Minor in Strength and Conditioning, having completed internships at both UD and a local private high school. I immediately went on to pursue a Masters Degree in Kinesiology with a concentration of Exercise Neuroscience at the University of Massachusetts Amherst, during which I interned with the UMass Strength and Conditioning staff and at Cressey Performance, a top-ranked private training facility. After graduation I took over immediately as the Director of Athletic Development at Endeavor. While formal education has undeniably played an integral role in my ability to analyze information, the overwhelming majority of the information I use on a day-to-day basis was the result of self-driven educational endeavors. My primary goal is to continue building our list of "success stories". The majority of athletes we work with have transformational seasons after they leave our facility. I'm proud to be a part of that process for them. The goal is to expand the number of athletes that we can deliver a quality service to and to constantly expand our knowledge and skill sets to allow more elite athletes to continue progressing. On a personal note, I plan on getting more actively involved with NHL programs in the near future, and hope to have an opportunity to work at the Olympic level later in my career. From an educational standpoint, I'd like to do what I can to shed more light on the importance of respecting structural "abnormalities" of the hips (e.g. excessive ante- or retroversion of the femur or acetablum, femoroacetabular impingement, etc.) in the interest of preventing unnecessary strains to surrounding muscles and damage to the hip labrum, especially in high risk athletes like elite level hockey players. These structural adaptations and related injuries are still poorly understood amongst performance and rehabilitation professionals and very basic assessments and training strategies can have a profound impact on the athlete's performance and well-being. That's a wrap! Hopefully this sheds some light on our training and overall athletic development philosophy at Endeavor. As always, if you have any questions that you would like to see addressed in a future newsletter, shoot me a quick email! To your success,
Kevin Neeld, MS, CSCS
Director of Athletic Development P.S. Please forward this to your friends, family, and teammates that you think will benefit from the information. If they're interested, they can sign up for our weekly newsletter here: Endeavor Sports Performance Newsletter P.S.2. I can't speak highly enough about the quality of Generation UCAN's products. With all of the suspect ingredients in other sports drinks and protein shakes, Generation UCAN should be in every athletes' hands! You can save 10% at this link! Endeavor Sports Performance: Sports Supplements
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I often get questions about what makes Endeavor different from other sports training companies or trainers. Last week's post went into detail about our training philosophies and how we actively seek out other sports medicine professionals that offer a service that will improve the performance and well-being of our athletes and clients. If you missed it (or want a refresher!), you can check it out via our website at the link below: Endeavor Training Structure
At Endeavor, all of our athletes are trained in a semi-private format, also known as small group training. While there are some exceptions to this, it basically means that we train our athletes in groups of 6 or less, instead of 1-on-1. In explaining this format to parents, sometimes I get a "no I want my son/daughter working with a trainer 1-on-1" response. In their eyes, 1-on-1 training would lead to more personal attention, which would lead to better results. Logical thought process.
The athletes are expected to know how to follow the program and how to conduct themselves in a training environment, which means working hard, helping and motivating teammates, and asking for the coach's assistance when something is unclear. This is true of men's sports; this is true of women's sports. >> Endeavor's Semi-Private Training <<
To your success,
Kevin Neeld, MS, CSCS
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